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May 14, 2015

In honor of Mad Men’s series finale this weekend, we decided to honor the real mid-century “mad men” of Madison Avenue by collecting some of our favorite mid-century advertising buttons.

Midcentury Advertising Buttons

Looking back through the Button Museum archives, it’s easy to imagine taglines written by Peggy Olson and campaigns straight out of Don Draper’s head. Here are a few of the pinbacks we think Sterling Cooper crew would have approved of.

 

A button with Pete Campbell’s name written all over it, if ever there was a certifiable “sales eagle,” Pete was it.

Midcentury Advertising Button

 

As “the voice of Moms,” we can imagine Peggy put in charge of writing for a wholesome account like Borden’s Chocolate Milk, though we don’t know if she’d be happy about it.

Midcentury Advertising Button

 

Landing Mohawk Airlines was a coup for Sterling Cooper back in their early days, but it’s TWA that seems to have Don’s personal loyalty in the later seasons– a flight attendant refers to him by name, and he tells a seatmate en route from California to New York, “I fly a lot.”

Midcentury Advertising Button

 

A button in honor of Dawn, Clara, Miss Blankenship, Meredith, Peggy, Joan, Megan, and all the rest of the various secretaries and all the hundreds of cups of coffee they’ve fetched the Mad Men bosses every morning.

Vintage Advertising Button

 

Is it just us or does the proper British frog this airline partnership button remind you of Lane Pryce, too?

Midcentury Advertising Button

 

One for Harry Crane, he’ll buy the client time between Hogan’s Heroes and Beverly Hillbillies.

Midcentury Advertising Button

Though not technically a Sterling Cooper employee, we thought Betty Draper would approve of this pro-milk pocket mirror. 3 glasses every day!

Midcentury Advertising Button

Check out more buttons from the golden age of advertising and beyond in the Button Museum.

May 14, 2015

In honor of Mad Men’s series finale this weekend, we decided to honor the real mid-century “mad men” of Madison Avenue by collecting some of our favorite mid-century advertising buttons.

Midcentury Advertising Buttons

Looking back through the Button Museum archives, it’s easy to imagine taglines written by Peggy Olson and campaigns straight out of Don Draper’s head. Here are a few of the pinbacks we think Sterling Cooper crew would have approved of.

 

A button with Pete Campbell’s name written all over it, if ever there was a certifiable “sales eagle,” Pete was it.

Midcentury Advertising Button

 

As “the voice of Moms,” we can imagine Peggy put in charge of writing for a wholesome account like Borden’s Chocolate Milk, though we don’t know if she’d be happy about it.

Midcentury Advertising Button

 

Landing Mohawk Airlines was a coup for Sterling Cooper back in their early days, but it’s TWA that seems to have Don’s personal loyalty in the later seasons– a flight attendant refers to him by name, and he tells a seatmate en route from California to New York, “I fly a lot.”

Midcentury Advertising Button

 

A button in honor of Dawn, Clara, Miss Blankenship, Meredith, Peggy, Joan, Megan, and all the rest of the various secretaries and all the hundreds of cups of coffee they’ve fetched the Mad Men bosses every morning.

Vintage Advertising Button

 

Is it just us or does the proper British frog this airline partnership button remind you of Lane Pryce, too?

Midcentury Advertising Button

 

One for Harry Crane, he’ll buy the client time between Hogan’s Heroes and Beverly Hillbillies.

Midcentury Advertising Button

Though not technically a Sterling Cooper employee, we thought Betty Draper would approve of this pro-milk pocket mirror. 3 glasses every day!

Midcentury Advertising Button

Check out more buttons from the golden age of advertising and beyond in the Button Museum.

April 29, 2015
“Button Memories” is a new series in which Busy Beaver staff and other button lovers share the stories behind some of their favorite pinbacks.

 

Remember Pizza Hut’s BOOK IT! program? As a kid who already enjoyed reading, being told that I could also earn free pizza was just icing on the cake… or rather, pepperoni on the pizza pie. And I’m not the only one who was wooed by the pizza. Created in 1984, the BOOK IT! program has registered 14 million kids throughout 630,00 classrooms in over the past 30 years.

Justine wearing Book-It button

Justine relives the joy of a full Book It button.

One of my favorite aspects of the BOOK IT! program at my school were the 3-inch buttons given to us to help track our progress to our next free pizza. The buttons showed the classic logo and had little star icon outlines along the top. When logging our minutes as we read books, we received little stickers to place on the mylar of the buttons to indicate that we’d reached another milestone. Once all five stars had stickers over them, we then received our voucher for the free pizza. So clever!

Except this tracking method had one big problem. If you proudly wore your button every single day at school, like I did, eventually you’d knock into something or loosen the adhesive of the sticker in some way. If you lost a sticker, you’d have to start over to earn a new one. Drats!

But honestly, I probably read more because of all the stickers I lost as a child.

Book It

Lenticular Book It button image courtesy of Doobybrain.com

Now, I’m not saying that pizza is the main motivator for my reading throughout my life, but today one of the book clubs I’m part of orders pizza at the bar every time we meet up. Sometimes I show up to book club meetings even when I’m not caught up with the reading… because pizza.

 

Check out the Button Museum’s collection of Book It buttons.

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