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April 29, 2015
“Button Memories” is a new series in which Busy Beaver staff and other button lovers share the stories behind some of their favorite pinbacks.

 

Remember Pizza Hut’s BOOK IT! program? As a kid who already enjoyed reading, being told that I could also earn free pizza was just icing on the cake… or rather, pepperoni on the pizza pie. And I’m not the only one who was wooed by the pizza. Created in 1984, the BOOK IT! program has registered 14 million kids throughout 630,00 classrooms in over the past 30 years.

Justine wearing Book-It button

Justine relives the joy of a full Book It button.

One of my favorite aspects of the BOOK IT! program at my school were the 3-inch buttons given to us to help track our progress to our next free pizza. The buttons showed the classic logo and had little star icon outlines along the top. When logging our minutes as we read books, we received little stickers to place on the mylar of the buttons to indicate that we’d reached another milestone. Once all five stars had stickers over them, we then received our voucher for the free pizza. So clever!

Except this tracking method had one big problem. If you proudly wore your button every single day at school, like I did, eventually you’d knock into something or loosen the adhesive of the sticker in some way. If you lost a sticker, you’d have to start over to earn a new one. Drats!

But honestly, I probably read more because of all the stickers I lost as a child.

Book It

Lenticular Book It button image courtesy of Doobybrain.com

Now, I’m not saying that pizza is the main motivator for my reading throughout my life, but today one of the book clubs I’m part of orders pizza at the bar every time we meet up. Sometimes I show up to book club meetings even when I’m not caught up with the reading… because pizza.

 

Check out the Button Museum’s collection of Book It buttons.

April 29, 2015
“Button Memories” is a new series in which Busy Beaver staff and other button lovers share the stories behind some of their favorite pinbacks.

 

Remember Pizza Hut’s BOOK IT! program? As a kid who already enjoyed reading, being told that I could also earn free pizza was just icing on the cake… or rather, pepperoni on the pizza pie. And I’m not the only one who was wooed by the pizza. Created in 1984, the BOOK IT! program has registered 14 million kids throughout 630,00 classrooms in over the past 30 years.

Justine wearing Book-It button

Justine relives the joy of a full Book It button.

One of my favorite aspects of the BOOK IT! program at my school were the 3-inch buttons given to us to help track our progress to our next free pizza. The buttons showed the classic logo and had little star icon outlines along the top. When logging our minutes as we read books, we received little stickers to place on the mylar of the buttons to indicate that we’d reached another milestone. Once all five stars had stickers over them, we then received our voucher for the free pizza. So clever!

Except this tracking method had one big problem. If you proudly wore your button every single day at school, like I did, eventually you’d knock into something or loosen the adhesive of the sticker in some way. If you lost a sticker, you’d have to start over to earn a new one. Drats!

But honestly, I probably read more because of all the stickers I lost as a child.

Book It

Lenticular Book It button image courtesy of Doobybrain.com

Now, I’m not saying that pizza is the main motivator for my reading throughout my life, but today one of the book clubs I’m part of orders pizza at the bar every time we meet up. Sometimes I show up to book club meetings even when I’m not caught up with the reading… because pizza.

 

Check out the Button Museum’s collection of Book It buttons.

February 11, 2015

Love is in the air at the Button Museum this week! We’re sharing some of our favorite heart buttons on Instagram, and couldn’t resist putting together a collection of some of the flirty, bawdy and just plain naughty buttons designed to, in the words of the button, “feel good all over.”

Valentine's Day Buttons from the Button Museum

Clockwise from top left:

1. “I Feel Good All Over” – 1974 button featuring Air Jamaica’s optimistic slogan, part of a campaign aimed at vacationers looking for a good time. Whether you’re headed to the Caribbean or not, the button seems appropriate for anybody looking for a good time.

2. “Don’t Make Me Blush” – Circa 1970’s or 1980s icebreaker button employing perfect reverse psychology.

3. “Hello Handsome” – 1940’s button featuring a young lady with eyebrows raised, definitely liking the look of whatever “handsome” she’s spotted. This design is from a series of bawdy 6/8″ buttons made for retail.

4. “I Love Me” – Probably 1970s or 1980s import button made for retail, it’s the perfect design for those with healthy self-esteem, or narcissistic tendencies.

5. “You Tickle My Fancy” – Circa 1950’s featuring a bashful dog and flirty message.

6. “Kiss Me, I’m Left-Handed!” – A button after Ned Flanders’ heart, this button features what we assume is an intentionally reversed left-to-right pinback made for left-hander’s convenience.

7. “U and I Make a Good (Pear)” and “You are the Apple of My Eye” – Pair of rebus buttons from the 1930’s making good use of fruit imagery.

8. “Sweet Young Thing” – Circa late-1960’s button ready-made for the flower child.

9. “I Am Too Young to Love” and “My Girl is Very (Fly)” – Buttons produced at the turn of the century by Whitehead and Hoag, shortly after they patented the original pinback button design. These two 6/8″ buttons were most likely premiums given away with gum or cigarettes.

11. “Let’s Lock Loins” – Cheeky 1960’s button made, according to the rimtext, by the “Hip Prod.” company right here in Chicago.

12. “I’m for Sexual Freedom” – Late-1960’s button created by Underground Uplift Unlimited, a head shop in the East Village open from 1967-71.

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