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Alka-Seltzer is an effervescent antacid and pain reliever that was developed by Maurice Treneer and launched by the Dr. Miles Medicine Company in 1931. It has three active ingredients: aspirin, sodium bicarbonate and anhydrous citric acid. Alka-Seltzer is marketed for the relief of minor aches, pains, inflammation, fever, headache, heartburn, stomachache, indigestion, and hangovers. It is currently owed by the Bayer Schering Pharma AG in Germany.
The slogan "try it, you'll like it" was first used by Alka Seltzer in a 1971 American TV commercial. The slogan was revived for commercial use in 2006.