A Flower is Worth a Thousand Words

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Text on Button A FLOWER IS WORTH A THOUSAND WORDS. AFMC
Image Description

Button shows green text on a white background. Orange petals of the illustrated green-stemmed flower form the O in WORDS. AFMC is printed in green text near bottom of flower.

Curl Text GATEWAYS UNLIMITED, WASHINGTON D.C. 20011
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Additional Information

In 1982, the American Florists Marketing Council, or AFMC, created new buttons to promote the services of its florists. Henry Kaufman & Associates in Washington, D.C. created the design, which featured an orange flower and green text. The ad campaign also included radio, television, and print ads.

Sources

Dougherty, Philip H. (1982, March 30). ADVERTISING; When Roses Are Sexist, What Do You Give? The New York Times, Business Day section.

Catalog ID AD0381