Purple text centered on button with white background. Blue text on white background on top and bottom of button.
This particular button commemorates Group Health Cooperatives's 40th anniversary in 1985. Based in Seattle, Washington, this private non-profit organization was founded in 1946 by activists who were involved in the farmers' grange movement, union movement, and consumer cooperative movement. The organization sought to provide consumers with affordable, preventative medicine by means of cooperative ownership. Despite virulent opposition by the medical establishment, however, Group Health Cooperative would become the nation's first consumer-directed healthcare organization.