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I Heart Chicago

I Heart Chicago I Heart Button Museum
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I Heart Chicago button back I Heart Button Museum
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I Heart Chicago
Image Description: 

A red heart with black text net to it and below it on a white background.

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This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

The logo has become iconic in pop-culture and has been imitated in many forms around the world.

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