I Love to Sing

Category
Additional Images
Sub Categories
Text on Button I ♥ TO SING
Image Description

Black text and a red illustration of a heart

Back Style
The Shape
The Size
Additional Information

The I heart NY logo was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.

Catalog ID IL0046