I'm the Guy That Put the Art in Garters

Category
Additional Images
Sub Categories
Text on Button I'M THE GUY THAT PUT THE ART IN GARTERS
Image Description

Black text on an off-white and light blue speckled background. The text is above and below an illustration of a bald man in a green suit with his hand and hands raised, a cigar hanging out of his mouth

Back Paper / Back Info

Quality TOKIO Cigarette FACTORY No. 649 1st DIST., NEW YORK THE WHITEHEAD & HOAG CO. PATENTED

Back Style
The Shape
The Size
Additional Information

Rube Goldberg (1883-1970) was an American cartoonist and inventor who is best known for his cartoon depictions of impossibly complicated machines to accomplish simple mundane tasks. Goldberg is the only person ever to be listed in the Merriam-Webster dictionary as an adjective.

While working as a cartoonist for the New York Evening Mail in 1912, Goldberg came up with the “I’m the Guy” character. The popularity of the "I'm the guy..." slogans caught the eye of tobacco marketers who marketed the buttons in the 1910s as an incentive to buy some of their cigarettes. The versatile Goldberg even wrote a song with the phrase!

Sources

I’m the Guy. (n.d.) Retrieved March 9, 2024 from http://ronevry.com/imtheguy.html

Mallory, Mary. (2017, July 3). Hollywood Heights: ‘I’m the Guy’ – Rube Goldberg as Comic Performer. The L.A. Daily Mirror. Retrieved March 9, 2024 from https://ladailymirror.com/2017/07/03/mary-mallory-hollywood-heights-im-…

Rube Goldberg Institute (n.d.). About Rube Goldberg. Retrieved February 6, 2024 from https://www.rubegoldberg.org/all-about-rube/a-cultural-icon/

Catalog ID AD1098