Pikle Rite - Mr. Pikle
PIKLE RITE - MR. PIKLE KEEPS YOUR WEIGHT RIGHT!
An illustration of Mr. Pikle. The character is a smiling pickle body in striped pants carrying a cane and wearing a hat and oversized white Micky Mouse gloves. Upper banner is in red with white lettering, lower text is in red with overall white background.
Litho Printing: PIKLE-RITE CO. - PULASKI WISCONSIN - CHICAGO, ILLINOIS
P-R CO, COPR 1946
Mr. Pikle was a character used in promotion of Pikle-Rite Company, Inc. of Pulaski, Wisconsin. The slogan "Keeps Your Weight Right" was used in the 1940s.
In late 1950s the company was part of an interesting legal action surrounding Pikle-Rite's primary brand "Polka." The company sought and won an injunction against competitor Chicago Pickle Company's "Pol-Pak" pickles for trademark infrigement citing possible confusion over the similar name. The judgment states that "it was not necessary for the plaintiff to prove actual confusion."