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Take the Pepsi Challenge

Take the Pepsi Challenge Advertising Button Museum
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Take the Pepsi Challenge button back Advertising Button Museum
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Let your taste decide. Take the Pepsi Challenge! Pepsi
Image Description: 

Black and red text on a yellow background.  Pepsi logo on bottom of button.

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In 1975, PepsiCo ran a marketing campaign called "The Pepsi Challenge." It was a blind taste test where shoppers at malls and other public areas were asked to drink out of two different white cups - one cup contained Pepsi, while the other contained Coca-Cola. After drinking both, the shoppers were asked to select which drink they preferred. The results revealed that most Americans prefer Pepsi.  

Catalog ID: 
AD0720
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