White text on a black background with a UFO shinning a bright white light on the ground while hovering over the trees.
B-249 BUTTON ENCOUNTERS L.A. CA 90034 (213) 836-2862 1978 © COLUMBIA PICTURES
The phrase "Watch the Skies" is in reference to Steven Spielberg's film Close Encounters of the Third Kind, which was released in 1977. The original title for the film while it was still in production was actually Watch the Skies. The film's main character, Roy Neary, who is played by Richard Dreyfuss, encounters an unidentified flying object, the image of which is seen on the button. The film was unusual at the time of its release because it treated aliens was peaceful creatures, as opposed to their violent counterparts in horror movies of that same time period.