Black text and illustration of an old man with a red cap, blue jacket and brown shirt on a white background
This button has an image of a Coots character, which are caricatures of elderly men designed by Mike Dowdall of Westland Giftware. An artist, Dowdall wrote several books examining human behavior in cartoon form, such as Humans and Biddys. The button possibly was issued to promote the 2004 book Coots, which featured the characters in various activities. Coots characters have also been issued as collectible figurines.
Source: Miniaturesandcollectiles.com. (2014). Coots and Biddys.