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Robert F. Kennedy, a Democratic senator from New York and the brother of former president John F. Kennedy, ran for the US presidency in 1968. Running against Lyndon B. Johnson who was running for his second term in office, Kennedy's campaign platform included hopes for negotiating peace in Vietnam and Cuba, and increased civil rights. His work towards desegregation and support for the Civil Rights Movement won him the votes of racial minorities, who distributed buttons like this one to rally voters to his cause. Unfortunately, Kennedy's campaign for the presidency was cut short when he was assassinated on June 5, 1968, after which the incumbent Lyndon B. Johnson won another term in office.