White text on a blue banner across an illustration of a wheel with an outer red edge
The Whitehead & Hoag Co. Buttons, Badges, Novelties and Signs (union bug) Newark, N.J.,
Founded in 1852 in Indiana, Studebaker produced wagons for farmers, miners, and the military. The company began manufacturing automobiles in 1902. The first gasoline automobile the company produced was released twelve years later. Over the next 50 years, the company became known for its quality and reliability. However, the company went defunct in 1967 because of financial problems.