Center image of the fictional character, Archie Bunker against a white background with with blue text on top and red text on the bottom
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Archie Bunker is a fictional character who appeared in the 1970s American sitcom All in the Family as well as its spin-off Archie Bunker's Place. Portrayed by actor. Caroll O'Connor, the character of Archie Bunker is a World War II veteran, blue-collar, conservative, whose political and social bigotry were used as a source of comedy. Though Archie exhibited a gruff and mean demeanor throughout the shows run, the character also exhibited moments of decency and genuine love for his family, making the character popular with the audience. Seen as exhibiting the traits of the common man, a parody election campaign featuring Archie gained popularity during the 1972 election. T-shirts, bumper stickers, and buttons advocating Archie for President became a popular trend at the time.
Source: Archie Bunker For President - All In The Family 3 Button Set. Lori Ferber Presidential Memorabilia. Retrieved from https://www.loriferber.com/archie-bunker-buttons.html