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| Text on Button | Bertie Beaver says...Protect Alberta's Forests |
| Image Description | Illustration of a brown beaver wearing an orange coat and hat on a green background with white text around the rim |
| Curl Text | Creative Concepts Inc. MADE IN CANADA |
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| Additional Information | In the 1950s, Bertie Beaver was created by Walt Disney Studios as a companion to Smokey the Bear. In 1958, it was given as a gift to the Alberta Forest Service department after the company made a few documentaries there. The symbol raised awareness public awareness of local fire prevention programs. The image of Bertie Beaver has been used on aircrafts, murals, posters, maps, signs, and buttons. There has even been a plush toy and puppet made of the character. The mascot suit of Bertie Beaver at the Canadian Prarie Forest Park was worn by Gladys Stevens, the wife of the Smokey the Bear suit wearer, Greg Stevens. Together they educated children and their parents on forest conservation, appearing before more than 600,000 people. |
| Sources |
MayerBruce. 2014. Alberta's Wildfire and Forest Management Mascot – Bertie Beaver. The Forestry Chronicle. 90(02): 137-139. https://doi.org/10.5558/tfc2014-028 United States Department of Agriculture Forest Service. (2001, November 28). Symbols.gov/smokey/curevent/events/Obituaries. Internet Archive's Wayback Machine. https://web.archive.org/web/20080920074205/http://symbols.gov/smokey/curevent/events/28gnmobit.html |
| Catalog ID | BV0032 |