Geneses Beer Jenny

Color illustration of a woman's head with black hair and red lipstick with black text underneath on a white background

In 1952 Genesee Brewing Company launched the Miss Jenny advertising campaign with the first Jenny girl, Daphne Dore. The slogan was Always Ask for “Jenny” and featured “Jenny” posed with a tray of beer before a backdrop of a mountain and lake. The Miss Jenny campaign proved to be the most successful campaign for the company and ran for more than a decade.