I Heart Acupuncture

Category
Additional Images
Sub Categories
Text on Button I ♥ acupuncture
Image Description

A red heart with black text under it and above it on a white background. 

Back Style
The Shape
The Size
Additional Information

This is a variation of the I heart NY logo that was created in 1977 by Milton Glaser for an ad campaign created by advertising agency Wells Rich Greene. The marketing campaign was sought by then-Deputy Commissioner William S. Doyle to increase tourism in the state of New York. The campaign was a wild success. The original sketch of the logo is permanently on display at the MOMA.


The logo has become iconic in pop-culture and has been imitated in many forms around the world.

Catalog ID IL0054