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The phrase “Joggers Keep Fast Company” combined with the puffs of smoke and quick-moving lines is a visual pun. A pun is a play on words; it is a humorous, literary device that uses words or phrases that have more than one meaning. Puns can also be words that sound similar and have different meanings. This pun jokes that joggers keep fast company, fast can be slang for promiscuous and flirtatious behavior. Its other meaning is literal that joggers run fast and associate with other fast joggers.
Originally thought of as just a fad, Jogging became popular during the 1970s and 80s. It has been estimated that 25 million Americans took up Jogging during that time. The interest in the new sport created a boom for athletic running shoes and clothing and sparked enthusiasm for races like The Los Angeles Marathon or the Bay to Breakers in San Francisco during the 1980s.