Matchbox Collector Blue

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Text on Button MATCHBOX "MATCHBOX" Nº.1 Nº1 A MOKO LESNEY PRODUCT COLLECTOR
Image Description

An illustration of a car inside a yellow box. The yellow box has text inside it, red text on top and yellow/black text below. The yellow box is on a blue background with white text above and below the box. 

Curl Text MADE IN ENGLAND
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Additional Information

This button commemorates the Moko Lensey Matchbox collector.  The image on the button depicts the Moko Lensey first ever die cast toy, a “road roller,” in the Matchbox series.  The company made the toy between 1955 and 1957.  Moko Lensey was founded in 1948.  The unique name of the company is a portmanteau and made from a combination of its three earliest partners.  Moko is a shortening of Moses (Mo) Kohnstam (ko) and Lesney was a combination of Lesley Smith (Les) and Rodney Smith (ney).  By the early 1950s, the company began to use the less confusing name Matchbox.  The toy brand continues to be a leader among die cast toy manufacturers. 

Sources

Curtis, M. (2000). The Matchbox models from the pre-1969 era. Matchbox Community Hall.  Retrieved from http://www.mboxcommunity.com/Photoguide/Matchb1to75.htm.

Catalog ID CL0226