Paint Your Wagon

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Text on Button PAINT YOUR WAGON peter max
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"PAINT YOUR WAGON" is written in bold white text with striped background on a white button. A re-colorized image of a girl in a western outfit smoking a cigarette is below the text.

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This is one of a series of six buttons designed by Peter Max to promote the 1969 movie Paint Your Wagon. The film is a western musical starring Lee Marvin, Clint Eastwood, and Jean Seberg. It was adapted from a Broadway show with the same title and cost $20 million to make, which was a large budget for film production at the time. The movie received negative reviews, and the costs were never recouped.

Peter Max is a graphic artist know for his use of psychedelic shapes and bold color palettes.

Catalog ID EN0283