"PAINT YOUR WAGON" is written in bold white text with striped background on a white button. A re-colorized image of a girl in a western outfit smoking a cigarette is below the text.
This button is one of a series of six buttons designed by Peter Max to promote the 1969 movie Paint Your Wagon. The film is a western musical starring Lee Marvin, Clint Eastwood, and Jean Seberg. It was adapted from a Broadway show with the same title and cost $20 million to make, which was a large budget for film production at the time. The movie received negative reviews, and the costs were never recouped.
Peter Max, who designed the button, is a graphic artist know for his use of psychedelic shapes and bold color palettes.