Blue text on a white background and a symbol with PNCo on the top left.
PARISIAN NOVELTY CO. 85
The Parisian Novelty Company was a button producing company which was founded in Chicago, Illinois, in 1898. In 2008, the button portion of the Parisian Novelty Company was sold to the Matchless Group and renamed Matchless Parisian Novelty, Inc.
The button addresses "Mr. Banker" which draws attention to the light-hearted profession of button sales compared to the stereotypically stodgy environment of a bank. However, it then explains that buttons, though "gimmicky," may be beneficial to the advertisement of a bank. The button also provides contact information for a salesperson by the name of Louis L. Joseph, jr.