Sherwin Williams Brighten Up Club

Category
Additional Images
Text on Button S.W.P. S.W.V. COVER THE EARTH BrightenUpClub
Image Description

An illustration of a globe being covered with red paint. Red text is can be found above or below the illustration and everything is set on a white background. 

Back Paper / Back Info

BASTIAN BROS. CO.
MFRS OF
RIBBION METAL
AND
CELLUOID NOVELTIES.
ROCHESTER, N.Y.

Back Style
The Shape
The Size
Year / Decade Made
The Manufacturer
Additional Information

This button was given to members of Sherwin Williams' Brighten Up Club, which was started in 1913 and is referenced in the paint company's magazine, The Home Decorator. The club was started by Sherwin Williams in an attempt to have customers "brighten up" their communities and households by advocating for social and industrial progress while promoting a love for nature and cleanliness; the company urged members to create strong community factions of the club. The "cover the earth" logo in the middle of the button was adopted by the company in 1905.

Sources

The Sherwin Williams Company (1913). Brighten up club. The Home Decorator: A Practical Magazine of Suggestions for Home Decoration. vol. 4. p. 13-15.

The Sherwin Williams Company (2015). History timeline. The Sherwin Williams Company- The Center of Excellence. http://excellence.sherwin.com/history_timeline.html

Catalog ID CL0242