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Text on Button | Smoking is STUPID |
Image Description | Blue text on a yellow background |
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Additional Information | Starting in the 1940s and 1950s, medical studies began to reveal a connection between smoking and lung cancer. Under pressure to investigate the health risks of smoking, the United States government released multiple reports corroborating these findings in the 1960s. In 1965, the Federal Trade Commission required that all cigarette packages be marked with health warnings. Early anti-smoking campaigns were led by nonprofit organizations such as the American Cancer Society and the American Lung Association. By the 1970s, anti-smoking groups and campaigns proliferated, but there was still significant pushback from tobacco companies touting a lack of evidence that smoking was a health hazard. It was not until the 1990s that anti-smoking groups began to take center stage, reaching millions of people through powerful advertisements which both mocked big tobacco marketing schemes and highlighted the dangers of smoking. |
Sources |
Yale University Library. (n.d.). Selling smoke: Tobacco advertising and anti-smoking campaigns. Online Exhibitions. https://onlineexhibits.library.yale.edu/s/sellingsmoke/page/government |
Catalog ID | CA0726 |