Tecate My Body Red

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Text on Button I TECATE MY BODY
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Yellow text on a red background.

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Tecate is a popular pale lager named after the city of Tecate, Baja California, where they were first produced in 1943. Originally brewed by a local company, Tecate was acquired by Cuauhtémoc Moctezuma in 1955. Tecate is sold in both distinctive red aluminium cans and in twist-top bottles. Tecate beer is one of the most popular beers in Mexico and California and is typically drunk pouring lime and salt on top of a can of the product. "I Tecate My Body" was the slogan for an ad campaign in the 1980s, which generally featured attractive women in little to no clothing.

Catalog ID BE0089