Where's the Beef

Yellow red and blue illustration of a woman in a hat and glasses holding a hamburger bun in one hand on a white background with blue text

During the 1980s, the American fast-food chain Wendy's introduced their slogan "Where's the Beef?".  The phrase gained popularity in the 1980's through television commercials, which featured a mature woman looking at her burger and exclaiming, "Where's the Beef?" due to the large bun and small amount of meat. Wendy's used this slogan to advertise their claim to serve larger beef patties in comparison to their competitors.