7-Up Give Un to Others

Category
Additional Images
Sub Categories
Text on Button GIVE UN TO OTHERS 7UP 7-UP THE UNCOLA 7-UP THE UNCOLA
Image Description

Wobbly blue circle surrounded by a wobbly orange ring with white text on a green background.  "U" in "Un to" is a hand giving the peace sign.

Curl Text UC-160
Back Style
The Shape
The Size
Additional Information

In the late 1960s, 7-Up was facing bankruptcy. In 1967 advertising executives at Chicago’s J. Walter Thompson Company pitched a hippie-focused rebranding of the soda. They nicknamed the drink “The UnCola,” derived from the term “un-American,” which was associated with the antiwar protests and counterculture movement of the 1960s. The campaign consisting of colorful, and at times psychedelic, cartoons ran from 1969 to 1975. Slogans included “Un in the Sun,” “Uncanny in Cans,” Un & Un Is Too,” and “We Un Wild.” Much of the UnCola campaign ran on billboards and included posters, buttons, and “Fallpaper,” a paper product that could be used as wallpaper, wrapping paper, or other things. 7-Up sales rose 30 percent in the first few years of the campaign. The campaign tapered off in the mid-1970s.

Sources

Hix, L. (2016, August 31). An Un-Conventional Thirst: Collecting 7Up’s Most Beautiful, Hallucinatory Billboards. Collectors Weekly. Retrieved from https://www.collectorsweekly.com/articles/collecting-7ups-most-beautifu…

Schneider, M. (2016, September 15). The Uncola: 7Up and the Most Psychedelic, LSD-Friendly Ad Campaign of All Time. Dangerous Minds. Retrieved from http://dangerousminds.net/comments/the_uncola_7up_and_the_most_psychede…

Catalog ID AD0723