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Achieve Total Cub-Osity

Achieve Total Cub-Osity Chicago Button Museum
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Achieve Total Cub-Osity button back Chicago Button Museum
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Text on Button: 
ACHIEVE TOTAL CUB-OSITY. OLD STYLE LIGHT
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Neon green and orange text printed on black rectangles and black text on white background.  

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In the late 1980s Old Style beer had an advertising campaign for their light beer that said "achieve total light-osity" and "I've got total light-osity" as ways of expressing fandom for Old Style Light beer. This was adapted to Chicago Cubs fandom as "Cub-osity". Old Stye beer sponsored the Chicago Cubs from 1950 until 2014.

Source: Moran, J. E. (1989, October 13). MeMorandum. North Park College News, p. 2. Retrieved June 10, 2018, from http://collections.carli.illinois.edu/cdm/ref/collection/npu_nppress/id/...

Catalog ID: 
CH0208
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