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Adidas Lendl's Law

Adidas Lendl's Law Advertising Button Museum
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Adidas Lendl's Law button back Advertising Button Museum
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"Forehands speak louder than words." addidas LENDL'S LAW
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A black background with the picture of a white male in a white tennis uniform hitting a ball that's on fire over a tennis net to another racquet 

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Copyright adidas U.S.A., 1983

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This button is an advertising button for Adidas brand picturing Ivan Lendl, a Czech born American tennis player. Lendl became a professional tennis player in 1978 in Czechoslovakia, moving to the United States in 1992 and playing until his retirement in 1994. One of the best men's tennis players in the 1980s, Lendl won 8 Grand Slam singles titles. Reaching the number 1 place in men's tennis, he cemented his reputation when he defeated John McEnroe in the 1984 French Open final, his first Grand Slam victory. He is one of 3 male tennis players to win over 1,000 singles matches (1,071). Despite his success, Lendl never won a title at Wimbledon, considered by many to be the most prestigious tennis tournament in the world, he made it to the finals twice, and the semifinals five times during his career but never secured a final round win.

Lendl was known for his powerful forehand technique, this button pays homage to that by showing how strong his technique was with the tennis ball on fire.

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