Light green background with black text. Two black and white cartoon eyes look upward above the text.
Produced for Armstrong World Industries, makers of ceiling and flooring products based in Lancaster, Pennsylvania. The curious "Ceiling Watcher" campaign was one of a series that Armstrong used in print and television during the 1960s. Subsequent themes were titled "Ceiling Doctor" and "Ceiling Master" - "Master craftsmen made a ceiling worth looking at."
Armstrong World Industries traces its roots to a $300 purchase in 1860 of a small cork-cutting shop in Pittsburgh by the 24 year old Thomas Morton Armstrong. He sold cork bottle-stoppers to the Union Army during the Civil War and gained a reputation for the quality of his product. Stamping his name on each cork, he became a pioneer in the use of branding to promote his business. From corks to cork boards to ceiling and flooring, the 150+ year old company has grown into a global leader.
"Ceiling Watchers Look Up" ad (1964)