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Ask Dad

Ask Dad Club Button Museum
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Ask Dad button back Club Button Museum
Screenshot from Its a Wonderful Life
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Ask Dad, he knows TRADE MARK
Image Description: 

Black cursive text on white bubble with gray outline. Background of red, yellow and blue rays. Small red, black, and blue bell illustration at bottom. 

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This slogan "Ask Dad, he knows" was part of Sweet Caporal Cigarettes' ad campaign that appeared in the movie, It's A Wonderful Life.  A sign for Sweet Caporal cigarettes appears in Mr. Gower's drugstore. A young George looks directly at the sign below and is inspired to go talk to his father.

Sweet Caporal Cigarettes were produced by Kinney Bros. Tobacco Company, New York starting in 1878. Shortly after, Kinney Bros merged into the giant American Tobacco Company. A.T.C.'s monopoly was broken in 1911 but they retained Sweet Caporal. The popularity of the brand may be linked to its novel use of collectible cigarette cards included in each pack. There was Victorian theater stars, illustrated Mutt and Jeff phrases, American flags, an Aircraft Spotter Series in the 1940s ("Learn to know friend from foe"), and many baseball series over the years.

Catalog ID: 
AD0402
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