Black white and red illustration of the head of a tiger wearing a space helmet with red tex above and black text on the scarf around his neck on a white background
Made in U.S.A.
This button is for the 1960's Kellogg's Frosted Flakes Cereal Tony The Tiger Astronaut Breakfast Game. The button was part of a promotion used by teachers to encourage kids to eat a healthy breakfast. Teachers were given a chart, scorecards, pledge cards, certificates, and a poster in order to keep track of each students breakfast habits. Teachers kept track of which students ate breakfast over a four week period, the slogan "Be the First to Have Breakfast on the Moon" was used to encourage participation. There were 2 buttons included in this campaign, both had the Kellogg's Frosted Flakes mascot, Tony The Tiger in a space helmet and were either white or blue. The white button was used as game pins and the blue pins were given to the team winners. Kellogg's combined the highly recognizable mascot along with the popular astronaut programs to promote healthy eating habits among children.
Tony The Tiger has been the Mascot for Kellogg's Frosted Flakes since his debut in the early 1950's. Kellogg's used Tony The Tiger in radio and television advertisements and later in print.