You are here

Avis We Try Harder

Avis We Try Harder Advertising Button Museum
Category: 
Additional Images: 
Avis We Try Harder button back Advertising Button Museum
Sub Categories: 
Text on Button: 
We Try Harder.
Image Description: 

Red text on a white background

Back Paper / Back Info: 

COMPLIMENTARY BUTTON FROM AVIS RENT A CAR Avis rents all makes of cars ... features Fords

Back Style: 
The Shape: 
The Size: 
Year / Decade Made: 
Additional Information: 

In 1963, Avis, the rental car company launched the "We try harder" campaign against its rival Hertz’s. The ad emphasized Avis's No. 2 status in car rental business and portrayed itself as an underdog fighting against the powerful rival who dominated the industry. The ads drew a lot of attention to Avis and was listed in the AdAge Top 100.

The rivalry between Avis and Hertz was dramatized by the TV show Mad Men.

Catalog ID: 
AD0369
Share with your friends: