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The Badge Shop

The Badge Shop Self Referential Button Museum
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The Badge Shop button back Self Referential Button Museum
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The Badge Shop
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White background with illustration of the back of a button with pin and lock with large bright green text.

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The Badge Shop (1978-1983) was established in the Covent Garden area of London by sculptor Des Kay who hoped to tap into the button craze of the late 1960s. The shop sold vintage buttons, customizable buttons, and commercial buttons (known as badges in the United Kingdom) that specialized in primarily text-based slogan buttons promoting bands, social justice movements, pop culture commentaries and political opinions.


Kay, D. (2018). The Badge Shop 1978-1983. Facebook. Retrieved 21 June 2021, from
Soames, E. (1978). How pin-ups have changed ... Evening Standard, p. 22. Retrieved 21 June 2021, from

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