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"Ban the Bra" was an ideology that was part of the 1960s feminist Women's Liberation Movement. Second wave feminism used bras as a symbol of the hegemonic oppression of women. Feminists protested the 1968 Miss America pageant for being sexist; women attending the protest were encouraged to bring bras with them to symbolize patriarchal ideals of female beauty standards. That protest began the largely mythological and trivializing idea that feminists burn bras.
Banning bras, rather than being a literal call to do away with the undergarments, was a figurative call to end the unfairly rigid beauty standards women were expected to adhere to.