Illustration of a person in a black suite with red tie throwing money in the air on a blue background with yellow text
In 1958, a car owner with a small sports car in California posted a sticker on his rear window declaring, “Help Stamp Out Cadillacs”. This car sticker trend displayed on windows spread throughout California with rebuttals of “stamp out” or “made-in” stickers against other vehicles (e.g. sports cars), social class, people, or car stickers (Waugh, 1958, p. A6). Stickers represented many categories including apologies, funny quotes, social commentary, warnings, and drivers’ personalities or habits. The initial rearview window sticker war between foreign and domestic cars spread beyond Southern California to other states like Texas.
Greene, A. C. (1958, August 21). Texas Fords started it: Car sticker fad won't fade away. Abilene Reporter-News, B1.
The latest variety of California sticker. (1958, August 10). Hartford Courant.
Waugh, J. C. (1958, August 16). Out of hand: Help stamp out rear windows! Tulare Advance-Register, A6.