Illustration of a blue oval with a yellow sun on it on an orange background
Larry Bell opened Bell's Brewery, Inc. in 1983 in Kalamazoo, Michigan. Originally, Bell opened a homebrew supply store under the name Kalamazoo Brewing Co. The beer was popular across Michigan and by 1990, it started to sell in other states. The company opened a second brewery in 2003 called the Krum Avenue Brewery, located in Comstock, Michigan. The company changed its name to Bell's Brewery Inc. because that is how most people referred to the brewery. The beer is now distributed throughout thirty states, the District of Columbia, and Puerto Rico. As of 2017, Laura Bell, who is the daughter of Larry Bell, has been promoted to CEO of the company.
The Oberon Ale, a wheat ale available from the brewery in the summertime, is described by Bell’s Brewing as having a “spicy hop character with mildly fruity aromas.”