Illustration of a leaf with white text on it on a white background with orange black and white text
The Berkeley Guides are travel guidebooks published by Fodors. The green leaf with white text appears on the front cover of some of the Berkeley Guides between 1993 and 1995 to advertise contests and promote environmental causes. The text on the leaf is different depending on the contest.
The words "Turn over a new leaf. Recycle" promote the importance of recycling since "turn over a new leaf" has been associated with recycling campaigns since the mid-1970s. The leaf which reads "You can't see the forest if there aren't any trees" refers to a contest The Berkeley Guides had to win a free trip to the rain forest.
Sources: Associated Students of the University of California. (1993). Berkeley Guides: Great Britain & Ireland 1994: On The Loose. New York, NY: Fodor's.
An Act Relating to Energy Resources, and Making an Appropriation Therefor. California State AB 277 (1998).