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Better Natured Sunrise

Better Natured Sunrise Advertising Button Museum
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Better Natured Sunrise button back Advertising Button Museum
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The world is waiting for... sunrise BETTER NATURED, NOT BITTER
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Brown text along the top and bottom edges with white text on a brown stripe across the middle above a brown outline of a rectangle on an orange background.

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Sunrise Instant Coffee is a special blend of 60% coffee and 40% chicory. Sunrise is made by Nescafe, a Nestle brand, and was very popular in the late 1970s in the US. The coffee’s slogan, “Better natured. Not bitter” was to promote their special blend with added chicory. Chicory is a fiber that contains inulin, which makes it naturally sweet, therefore cutting the bitterness coffee contains. Sunrise ads also noted that because chicory does not contain caffeine, their coffee was naturally lower in caffeine. Sunrise is still produced in India and is available to purchase online or in specialty stores.

Catalog ID: 
AD0271
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