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Beware the Generals

Beware the Generals Cause Button Museum
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Beware the Generals button back Cause Button Museum
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BEWARE THE GENERALS: GENERAL ELECTRIC, GENERAL FOODS, GENERAL MOTORS, GENERAL DYNAMICS, GENERAL SCHWARZKOPF
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Red text on an upper left side with white background and white text on a blue background in the lower right

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DONNELLY/COLT BUTTONS BOX 188 HAMPTON CT 06247

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This is a protest button against “the Generals”: General Electric, General Foods, General Motors, General Dynamics, and General Schwarzkopf. During the 1950’s and 1960’s these companies were considered to be some of the largest and most powerful companies in the world and led their respective markets. Most of “the Generals” are not as powerful today due to smaller companies catching up, though General Electric is currently one of the most powerful manufacturing companies in the United States. 

Source: Waggoner, J. (2003). Following the Generals. USA Today. 

Catalog ID: 
CA0203
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