An illustration in red of a man with big ears, wide open eyes, and an open mouth that reads "gee whiz" inside. Red text surrounds the head on an ivory background.
St. Louis Button Co
This button is satirizing the Billboard magazine, founded in 1894 by William H. Donaldson and James Hennegan. Billboard started out as an advertisement company for entertainment before including music recordings in the company at the turn of the century. Billboard is one of the oldest international trade magazines in the world specializing in music. Additionally, Billboard has a Top 100 chart since 1958, consisting of the top 100 songs of each year. Billboard also has a top 200 chart for albums based on their popularity.