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copyright 1992 CC COMICS INC
This button was a promotional item given away with DC Comics' Lobo's Back #1, issued in 1992. Promotional items such as T-shirts with "Bite Me, Fan Boy" on the back, posters and figurines were also issued, primarily in the 1990s. The character Lobo is an alien humanoid from the planet Czarnia with tracking powers, an analytical mind and extreme strength. Lobo first appeared in 1983's Omega Men #3. Lobo made guest appearances in other comics such as Superman and Batman, and also had his own monthly series.
Source: Rettig, Craig H. (2009). Lobo: Frequently-Asked Fraggin’ Questions. Bastich, Inc. website.