Lenticular button switches between two images: 1) Black text above a yellow, peach, and grey illustrated image of a blond man's face and hands on a white background. His face is divided down the middle by a dashed line as he shaves one side with a razor and the other with an electric shaver. 2) Black text above a grey illustrated image of an electric shaver on a white background.
White text (VARI-VUE® by PICTORIAL PRODUCTIONS, INC. MT. VERNON, N.Y., U.S.A. PAT. NO. 2,815,310) on blue background above logo of Amalgamated Lithographers Local 1 of Greater New York.
From August 1970 advertisement:
“The new blades vs. Norelco. We won. In an independent test, some very independent men shaved one side of their face with a platinum or chromium blade. They shaved the other side with our Tripleheader 35T shaver.... Seven out of ten said our Tripleheader shaved them as close or closer than either the platinum or chromium blade.”