Alternate lenticular images. Tilting the badge one direction, a red bowtie with white text on a green background. Tilting the badge the other direction, an illustration of a leprechaun with a speech bubble and green text on a green background.
The Anheuser-Busch Brewing Company created Budweiser beer in 1876 in St. Louis, Missouri. The company was founded by Adolphus Busch and his father-in-law, Eberhard Anheuser. Anheuser-Busch decided to make a light lager beer using pasteurization originating from the Czech Republic, which improved shelf life and transportability. The Budweiser pale lager was the first to use this method in the U.S. and grew to become one of the highest selling beers in the United States. It is available in over 80 markets worldwide. Budweiser is most commonly recognized by promotional Clydesdale horses, which made their first appearance in 1993 and were employed to represent the living embodiment of America’s great industrial spirit. Budweiser advertisements address various events and holidays including employing the image of a leprechaun in celebration of St. Patrick's Day.