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Burger King Eyes Smiley

Burger King Eyes Smiley Smileys Button Museum
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Burger King Eyes Smiley button back Smileys Button Museum
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Text on Button: 
BURGER KING BURGER KING
Image Description: 

Illustration of a smiley with the Burger King logo for eyes on a white background

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This was a promotional button given out by Burger King, a worldwide chain of fast food restaurants founded in 1953. The era that this button was given out was during Burger King’s peak years of advertising. After two decades of unsuccessful advertising campaigns they would eventually partner with CP+B to create “The King” character, until accusations of the ads being sexist or culturally insensitive, leading to the advertising taking a new direction in 2011. 

Catalog ID: 
SM0158
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