White background with a dark blue outer edge, blue text along the top and bottom edges and red text in the center over the top of a blue and red illustration of a radio tower.
BASTIAN BROS. LIMITED BUTTONS AND ADVERTISING NOVELTIES MADE IN CANADA union bug
The Cheerio Club for children was begun in 1929 by CKGW radio station in Toronto, Ontario. The station began broadcasting March 5, 1928 and was owned by a local distillery, Gooderham and Worts Ltd. The goal of the station was not to advertise its own product, but to provide for goodwill. The children’s Cheerio Club not only built a large fan base by providing quality programming, badges, and certificates, but also set up funds for assisting sick children.