Red along the top edge of the button with white text and blue along the bottom edge with white text with a white background and a black and white photograph of two men's heads and shoulders.
N. G. SLATER CORP N.Y.C.
Barry Goldwater was a United States Senator from Arizona who won the Republican Party's presidential nomination for the 1964 election against Lyndon B. Johnson. Goldwater promised "a choice, not an echo" in the election to help garner support from the American people. He wanted the American people to regain responsibility for choices and take control away from and limit the power coming from Washington.
William Edward Miller was Goldwater's chosen running mate for Vice President. Miller was a former District Attorney of New York and served in the US House of Representatives from 1951 to 1965 and was chairman of the Republican National Committee from 1961 to 1964.
Goldwater and Miller lost the election, carrying only six states and 38% of the popular vote.