The whole button is illustrated with an image of Cinderella and her Fairy Godmother in the foreground with the mice, including Gus Gus. In the background, the carriage drawn by horses is pictured and so is the castle.
The illustration on this button is depicting the kind young Cinderella and her Fairy Godmother savior, from the feature film Cinderella, produced by Walt Disney and released on February 15, 1950. Cinderella is a folk tale about a young woman living in undesirable conditions, whose fortune is suddenly changed in her favor. There are thousands of variations of the story from around the world. Cinderella is considered to be representative of both Disney's "golden era" animations made in the 1930s and 1940s, and the less critically-acclaimed productions of the 1950s. The film received Academy Award nominations for Best Sound, Best Song and Best Original Score, and was re-released in theaters in 1957, 1965, 1973, 1981 and 1987, before being released on VHS and laserdisc in 1988.
The title character's style and mannerisms in the 1950 film were largely based on Helene Stanley, the live-action model for Cinderella and one of her step-sisters, Anastasia, as well as Ilene Woods, Cinderella's voice actress. Artist Salvador Dali influenced Cinderella's dress that is torn up by her step-sisters, and the gown Cinderella wears to the ball was inspired by French haute couture, specifically Christian Dior's style, which became well-known in the US in 1947.