White background with brown text along the top edge and yellow text on a green background along the bottom edge, a red circle in the middle with an illustration of a coke bottle above green text with a yellow outline.
made in USA union bug
The Coca-Cola Hi Fi Club was a tremendously popular membership-based club that gave teenagers a chance to be involved in local activities, primarily dances. Coca-Cola bottlers began the club in 1958, and by 1959 there were approximately 340 chapters with close to 2 million teenage members. Prizes were an important part of the dances and many of these, like this button, exist today as Hi Fi Club collectibles.