White text on a blue and purple background
DONNELLY/COLT BUTTONS BOX 188 HAMPTON CT 06247
In the 1950s some Americans started protesting nuclear tests and nuclear proliferation. This movement intensified in the early 1960s as the Cold War caused increased concern about nuclear war with the Soviet Union, but faded in the late 1960s and 1970s as anti-Vietnam War protests took the forefront among peace activists. In the 1980s the antinuclear movement was revitalized by concerns about Reagan's talk of nuclear war.
The slogan, "we want to live, disarm now," was used in the 1960s in protests in Britain to ban the nuclear bomb. This button was made in the 1970s or 1980s and the text is written in a childish scrawl to appeal to people's emotions and desire to protect children.
Sources: (1960, April 15). Ban th' bloody H-bomb, sing London marchers. The Ogden Standard-Examiner.